Privacy Policy

1. Who We Are

Zen Gold & Diamonds ("we", "us", "our") buys old gold, silver and diamond jewellery and assists with the release of bank pledged gold. We operate branches in Vaishali (Ghaziabad), Vasundhara (Ghaziabad) and Dehradun, and this website at zencashforgold.com.

This Privacy Policy explains what personal information we collect when you visit our website, contact us, or sell gold at our branches, and how we use and protect it. By using our website or services, you agree to the practices described here.

2. Information We Collect

Information you give us:

• Enquiry forms: name, phone number, city and any message you send through our free gold valuation or contact forms.
• Calls and WhatsApp: your phone number and the details you share when you call or message us.
• At our branches: when you sell gold or silver, we collect identity and address details required by law, such as Aadhaar, PAN card or other government ID, along with transaction details and bank account details for payment.
• Bank gold release: loan and pledge details needed to release your gold from the bank or NBFC.

Information collected automatically:

• IP address, browser type, device type, pages visited and time spent on our website.
• Information from cookies and similar technologies (see section 4).

3. How We Use Your Information

• To respond to your enquiries and give you the current gold or silver buying rate.
• To complete gold, silver and diamond purchases and make payment to you.
• To verify your identity and meet our legal, tax and regulatory obligations.
• To assist with the release of pledged gold from banks and NBFCs.
• To follow up on your enquiry by phone, SMS or WhatsApp. Calls may be recorded for quality and training purposes.
• To improve our website, services and advertising, and to understand how visitors use our site.
• To prevent fraud, theft and the sale of stolen property.

We do not sell or rent your personal information to anyone.

4. Cookies & Tracking

Our website uses cookies and similar technologies to make the site work, remember your preferences, and measure performance. We may use services such as Google Analytics and Google Ads to understand website traffic and show relevant ads. These services may set their own cookies.

You can manage or withdraw your cookie consent through the cookie banner on our website, and you can block or delete cookies in your browser settings. Some parts of the site may not work properly without cookies.

5. Sharing of Information

We share your information only when needed, with:

• Banks and NBFCs, when you ask us to release your pledged gold.
• Payment and banking partners, to transfer payment to you.
• Service providers who help us run our website, forms, phone and messaging systems, analytics and advertising, under confidentiality obligations.
• Government, police or regulatory authorities, when required by law or to prevent fraud or crime.

6. Data Retention

We keep enquiry details only as long as needed to respond to you and follow up. Transaction and identity records are kept for the period required under applicable Indian laws, including tax and anti-money-laundering rules. After that, data is securely deleted or anonymised.

7. Data Security

We use reasonable technical and organisational measures to protect your information, including secure (HTTPS) website connections and restricted access to customer records. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

8. Your Rights

Subject to applicable law, including the Digital Personal Data Protection Act, 2023, you may:

• Ask what personal information we hold about you.
• Ask us to correct or update inaccurate information.
• Ask us to delete your information, except where we must keep it by law.
• Withdraw consent for marketing calls, SMS or WhatsApp messages at any time.
• Raise a grievance with us about how your data is handled.

To use any of these rights, contact us using the details in section 12.

9. Third-Party Links

Our website may link to third-party services such as Google Maps, WhatsApp, Facebook, Instagram, LinkedIn and YouTube. Their privacy practices are governed by their own policies, and we are not responsible for them.

10. Children's Privacy

Our services are meant for adults. We do not knowingly buy gold from, or collect personal information from, anyone under 18 years of age.

11. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on this page, with the "Last updated" date shown at the top.